Following the successful launch of Coca-Cola Food Festival earlier this year, the nation’s biggest food and music festival goes nationwide this fall. The new season will kick off in Lahore from November 17 till November 19 following which the festival will move to Islamabad (December 8 to December 10), Faisalabad (December 22 to December 23), Multan (January 12 to January 13) and will close in Karachi where it will be held from February 2 to February 4. The festival is also expected to attract a crowd of more than 200,000 food enthusiasts’ from the aforesaid five cities of Pakistan.
CEO at Activemedia Saad M Khan stated, “This is the second season of Coca-Cola Food and Music Festival and we have already come a long way. Expanding to five cities with hundreds of food stalls and the biggest artists on stage, the festival is set to break all records”.
#CokeFoodFest Lahore promises to offer all of the season’s freshest flavours ranging from a diversity of traditional Desi to Continental, Asian, Turkish/Lebanese and Italian. The selection of cuisines for #CokeFoodFest has been curated based on the reviews and feedback from the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. The #CokeFoodFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home based chefs who make up a significant part of the #CokeFoodFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavours.
#CokeFoodFest spokesperson Asad Sheikh, founder of the influential food collective Foodies ‘R Us has said; “Food is the only common denominator between every culture and it’s the only thing that brings people together.”
Attendees will also witness chefs working their magic through cooking demonstrations and enjoy a stellar line up of live music with other fun-filled activities. The incredible selection of musicians from Coke Studio includes megastars such as Strings, Ali Hamza, Khumariyaan, Ali Sethi, Overload – Farhad Humayun, Nabeel Shaukat, Asim Azhar, Horaya Asmat, Malaika Faisal, Waheed Khan, Damia Farooq, Sahara UK and Quadrum.
: FACEBOOK/ALI SETHI
A diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. Participating food joints include Nando’s, OPTP, Wacky Waffles, Wing Itt, Ginsoy, Hardee’s, Texas Chicken, Bombay Chowpatty, Howdy, Thai Chi, Johnny & Jugnu, China Town and Coffee Planet amongst many others.
COURTESY BY: https://tribune.com.pk