Whoever has been a fan of the pop singing in mid 90′s to the earlier millenium years remembers Ali Haider as one of the most prominent names of the time.  For the most recent fans his evergreen “Purani nJeans ” can be nostalgic too. Ali Haider has seen some major changes in his life from pop to devotional singing to now an entrepreneur just like the pioneer of pop Junaid Jamshed.

Ali Haider has ventured into the fashion business with his new outlet “Qarar” which caters to women’s clothing. The outlet opened at Dolmen Mall , Tariq Road, Karachi last Thursday.

The name – Qarar – is the same as one of his most prominent music albums.

“People remember me because of Qarar and I believe women get pure satisfaction after they get to wear good clothes, so yes the collection is named after that. Likewise, if I launch a jeans collection I will title it ‘Purani Jeans’.” said Ali Haider at a press conference announcing the launch of “Qarar”.

 asked why he decided to venture into clothing, Haider said, “There is a lot of benefit in this business. Young people have often followed my footsteps and this is just one launch. I plan to open a restaurant soon as well.”