Sadaf Fawad Khan (SFK) Bridals may be debuting at the PFDC L’Oreal Paris Bridal Week (PLBW) early next week but one is already familiar with the brand thanks to its celebrity roots.
Helmed by Sadaf Fawad Khan, wife of actor Fawad Khan, the brand’s been flitting in and out of our social media feeds, with shoots that usually feature Fawad in a groom-esque avatar, smoldering next to a model wearing heavily embellished wedding-wear.
Sifting past the star power, though, our initial sneak peeks of the brand do hint at an interesting aesthetic that dabbles with traditional intricate embroideries and modern silhouettes.
The PLBW catwalk may as well prove to be a litmus test for Sadaf where she shifts focus away from the star power that is an inevitable part of her brand and proves her mettle as a designer.
The designer does seem to have a game plan at the ready, with her fashion showcase preceded by shoots in major glossies and a private preview held at her studio. In conversation with Images, Sadaf discusses her design ethos and the transition of her label, starting off with prêt and rerouting to bridal-wear:
Images: You started off five years ago with prêt and luxury-wear under the Silk by Fawad Khan label but now you have moved onto bespoke bridals. What prompted this change?
Sadaf Fawad Khan (SFK): Back in 2012 when I first started off, ready-to-wear was booming and so was the culture of multi-brand stores. Shortly afterwards, several fashion brands exited multi-brand stores and set up their own retail standpoints.